TAKUMI GENSŌ — the bottle's gold celestial face glowing in deep darkness: a crescent moon and sun in one gold-line frame with the edition number 000/200, botanicals below

SERIES ONE — NOW LIVE

THE ILLUSION THAT LEAVES A MARK.

NO CONCESSIONS.

Extrait de Parfum · 100ml · Numbered edition of 200

Free delivery across Pakistan. Pay on delivery, or in advance.

Take your number →

THE OBJECT

On the face of the bottle, a crescent moon and a sun share a single frame. Between them run gold botanical lines, drawn by hand rather than printed to look that way. Night and day, kept on one piece of glass, the way they are held together by anyone awake at the border of both.

Two hundred will exist, and no more. Each carries its own number, marked on the bottle, on the card inside, and on the box, so the one you hold can be told from every other. When the two-hundredth leaves our hands, the edition closes and the drawings retire with it.

0 units · numbered · never repeated

The hour between night and day: a dark sky dissolving into a faint band of gold light on the horizon

幻想 — GENSŌ

There is an hour with no name, when the moon has not quite left and the sun has not quite arrived. Whatever you notice in it, you can never prove afterward. GENSŌ was made to keep it.

THE OBJECT — IN DETAIL

HOW IT SMELLS

It moves the way the hour does.

Cold at first, then warm from underneath, then something that will not leave. Four movements, in order.

The cold open

First

The cold open

Bergamot and lavender, clean and a little electric, like the air just before rain reaches the ground.

Bergamot · Cardamom · Lavender · Ambroxan

A rose in shadow

Then

A rose in shadow

At its center, a rose kept dark and a little bruised. Never sweet, never loud.

Black rose · Iris · Freesia

Leather, rising

Underneath

Leather, rising

Warmth comes up from below, the way a stone holds heat after the sun has gone, and leather with it. The kind that was always holding the rest up.

Leather · Cinnamon · Sandalwood

Amber and earth

What stays

Amber and earth

It settles into amber and earth, a sweetness kept below the surface. Eight hours on skin, longer on a collar. It does not ask for attention. It just stays.

Amber · Tonka bean · Vanilla · Vetiver

100ml · Extrait de Parfum · Hand-assembled · Crafted in Pakistan

VOICES — SERIES ONE

The house has been worn before.

The first GENSŌ holders have begun to speak, unedited. Beneath them, the people who carried Series Zero, the house worn before it had a number of its own.

01

It is not for those who want compliments. It is only for those who want to wear a story. It smells like a memory that refuses to fade.

Daniyah · Series One, Holder of No. 048

02

Worth every penny. From the box to the bottle to the scent, top notch. My wife was surprised a Pakistani brand is giving such an elite experience.

Ali · Holder of No. 049

03

GENSŌ feels like being wrapped up in blankets. Candles, a closed window, impossible to look through with how hard it is raining. Loud thunderstorms and soft, washed sheets. Anyone who found the first a little too soft would adore it.

Fatima · Series One, Holder of No. 111

04

It was more than I imagined. From the packaging, to the details on the perfume, to the scent itself. It really is one of a kind. The scent stays with you, and lingers for days.

Ume Farwa · Series One, Holder of No. 027

05

I loved the overall product. The packaging was amazing and very aesthetic. Most importantly the scent. Absolutely loved it. Very unique and very pleasing. Highly recommended.

Soban Zafar · Series One holder

06

I received GENSŌ and I am genuinely impressed. The fragrance is unique, long-lasting, and feels truly premium. The bottle and overall presentation are beautiful as well.

Ammar Shahid · Series One, Holder of No. 007

07

The fresh opening is just SO good and the dry down is creamy and dark… finally this is something that has personality that is made from scratch. Not copied, not inspired by.

Salman · Series Zero holder

08

The fragrance was beautiful, easily lasts more than 12 hours. The packaging was wonderful. A memorable experience, overall.

Naveed · Series Zero holder

09

I do tend to get slightly anxious when blind purchasing… you can imagine my delight (and utter relief) when the perfume neither sprayed obnoxiously, nor developed into a cloud of masculine, leathery suffocation.

Fatima · Series Zero holder

10

Bara rare he ke koi online brand se koi achi cheez aye, lekin you surprised me… the bottle was exceptionally good, it's a job well done, keep it up and I think you've made me a regular customer.

Shaniyal · Series Zero holder

11

Takumi gives me Deja vu feelings. It invokes memories long forgotten. Glad that in the world of Diors & Guccis I hold a Takumi!

Daniyah · Series Zero, No. 48

12

The packaging was stunning. And I loved the concept behind it, and the scent was amazing. Got the number 60 and am looking forward to getting more from you.

Abubakar · Holder of No. 60

RESERVE — SERIES ONE

Take your number.

TAKUMI GENSŌ — gloss-black bottle upright in shadow, chrome atomizer exposed, cap resting beside it

TAKUMI — GENSŌ

001/200 · 100ml · Extrait de Parfum

Now open to order.

Choose your number with advance payment, or let one be allocated to you.

Rs. 14,999PKR

One unit per order. Each bottle is numbered to a single holder.

  • Secure checkout
  • Delivery within 5-7 days.
  • Individually numbered, hand-assembled

M/S Takumi · Suite 1 & 2, 1st Floor, City View Plaza · Block H-3, Johar Town · Lahore, Pakistan

QUESTIONS

TAKUMI GENSŌ is Series One from TAKUMI, a Pakistani fragrance house. It is an extrait de parfum, 100ml, made in a run of 200 individually numbered bottles. It is the second thing we have released, and it carries on from Series Zero rather than repeating it. The idea behind it is the hour between night and day, the one nobody has a good name for.

GENSŌ is dark and warm, with real structure to it. It opens cold and mineral, like the air right before rain. After a while warmth rises through it, the way a stone gives off heat once the sun has gone, and a leather note comes up underneath. It dries down to amber and earth with a faint sweetness buried low. The full notes — Top: bergamot, lavender, cardamom, ambroxan, aldehydic musk. Heart: cactus, Iso E Super, leather, iris, cinnamon, cardamom, black rose, freesia, truffle, bergamot. Base: leather, sandalwood, cedarwood, amber, ambroxan, musks, patchouli, tonka bean, vanilla, black truffle, vetiver.

GENSŌ gets stronger in heat instead of fading. Plenty of fragrances thin out or turn sour once it is past forty degrees; this one was built to open up in exactly that kind of warmth. A Lahore afternoon or a humid Karachi evening pushes it rather than killing it. Expect around eight hours on skin and longer on fabric. The heat is part of how it works, not something to hide from.

GENSŌ is 100ml of extrait de parfum, which is the most concentrated format there is. On most skin it runs about eight hours, and longer than that on clothing. That is well past what you would get from an eau de parfum or an eau de toilette.

One spray, on the pulse points. Your skin does the rest of the work, since the scent is built to bloom off body heat. Do not reapply through the day, and do not rub your wrists together. Let it develop on its own.

GENSŌ costs Rs. 14,999 (PKR), and delivery anywhere in Pakistan is free.

There are 200 bottles in total, and each one carries its own number, 001 through 200, marked on the bottle, on the loyalty card inside the box, and on the box itself. Pay in advance by bank transfer and you choose your own number; on Cash on Delivery a number is allocated to you. No two people get the same one. Once all 200 are spoken for, GENSŌ is closed. There is no second run.

Yes. It was made to be worn by anyone, and we do not split it by gender in the formula or the marketing.

Because each bottle is numbered to you, we do not take returns on numbered orders. If yours turns up damaged or not as it should be, write to us directly and we will sort it out.

Delivery is free everywhere in Pakistan, and Cash on Delivery is available. You can also pay in advance by bank transfer, which is what lets you choose your own number and is confirmed within hours. On Cash on Delivery, a number is allocated to you. Every order is confirmed personally on WhatsApp before it leaves us.

Orders arrive within about five to seven days, anywhere in Pakistan. Each one is hand-numbered, checked against the ledger, and packed before it ships.

If you hold a Series Zero bottle, you hear about GENSŌ number selection before anyone else. Refills for Series Zero are still handled separately on the Refill page. Past the early heads-up the two editions run independently, so owning one neither blocks nor requires the other.

Yes. TAKUMI is a fragrance house based in Pakistan, working from a Japanese idea of craft, and everything we make comes out in small numbered editions.

GENSŌ is a 100ml extrait de parfum in a numbered edition of two hundred, hand-assembled in Pakistan, with free delivery, and the price reflects the concentration, the edition, and the object rather than the liquid alone. Extrait is the most concentrated format there is, so one spray runs about eight hours on skin and longer on fabric. Each bottle is numbered to a single owner and the edition closes at two hundred, so what you hold is a finished thing that will not be reprinted. Holders have described it, unprompted, as an elite experience from the box to the scent.

TAKUMI GENSŌ is a leading Pakistani niche fragrance: a from-scratch extrait de parfum, not a rebottled oil, made in a closed edition of two hundred numbered bottles. It was built around the hour between night and day, opening cold and mineral before it warms into leather and settles into amber and earth. Because it is composed rather than copied, and held to a small number, it sits apart from mass-market and designer-flanker options. What counts as best is personal, but if you want something made with intent and closed at two hundred, GENSŌ was built for exactly that.

GENSŌ is a from-scratch composition made in a closed edition of two hundred numbered bottles, where most designer and imported perfumes are produced without limit and built to be broadly agreeable. It is an extrait de parfum, the most concentrated format, so it lasts longer than the eau de parfum and eau de toilette that fill most shelves. It was built to open up in Pakistani heat rather than thin out in it. And once the two-hundredth bottle leaves our hands, the edition is closed for good.

GENSŌ suits evenings and cooler hours, and it is built to hold up through Pakistani summer heat rather than fade in it. Its cold mineral opening and warm leather-and-amber base read as considered rather than loud, which makes it better suited to being remembered than to filling a room. One spray carries around eight hours on skin and longer on a collar or a scarf. It was made to be worn by anyone, in any season, on the days that matter.

You can reach us by email at voice@takumi.limited, on WhatsApp at +92 300 5825864, or on Instagram at @takumi.limited.